Founded by Endeavor Entrepreneur, Samuel Dennigan in 2015, Strong Roots set out to fix the freezer aisle, by creating a range of delicious plant-based options, that were sustainably farmed, shipped and sold. The Strong Roots vision is that food can be better. The company offers healthy, plant-based frozen food products, including Cauliflower Hash Browns, Mixed Root Vegetable Fries, Spinach Bites, and Kale & Quinoa Burgers. Its products are sold 8,000+ stores worldwide including major retailers in Ireland, the UK, and the U.S., as well as Singapore, Iceland, United Arab Emirates, Bahrain, and Qatar.